Hey Reader,

Last month, I mentioned that some major changes were coming in regards to email that you needed to pay attention to.

This is both for sending emails from your email management platform like ConvertKit or MailerLite as well as responding to individual emails from your domain email (aka like lise@hustleandgroove.com).

That time has arrived.

Here's the gist:

Google (and other platforms like Yahoo and Microsoft) is now requiring a series of authentication records and spam thresholds you need to stay under to keep your emails from being blacklisted.

While this may sound scary or confusing, it's not - I promise. This is a technical implementation and an awareness of the health of your email list.

But, while everyone is focused on how this impacts your email list and email marketing, it also impacts your normal inbox and how you send and receive emails to individuals too.

The changes that need to be made take place at the domain level as well as within your email management platforms like ConvertKit or MailerLite.

To be clear — YOU are responsible for managing this, not your email provider.

Which is why I'm happy to announce that my tech go-to-gal, Anna Addoms, is putting on two FREE workshops next week to help you get all of this in place.

Attending one of these workshops will walk you through getting these records in place and also cover things you can do to clean up your list ahead of the change.

​You'll have time to make sure all your new records are in place (this isn't just a walkthrough), so you'll be good to go moving into February.

If you can't make either of the live events, make sure to register for one of them as Anna will be sending the replay of the workshop to anyone who is registered.

Workshop 1: Email Change - Let's Get Your Records Setup

• Wednesday, January 10, 2024
• 3pm PT / 4pm MT / 6pm ET​

Workshop 2: Email Change - Let's Get Your Records Setup

• Thursday, January 11, 2024
• 11:30am PT / 12:30pm MT / 2:30pm ET​

​If you need help with timezones, I recommend using www.worldtimebuddy.com to figure it out.

✅ You only need to register for ONE workshop - the content being covered is the same on both.

The following week, I'll also be hosting a free workshop on how to meet one of the key metrics that Google, Yahoo, Microsoft etc will be looking at on an ongoing basis... how ENGAGED your email list is.

More details to come on that towards the end of next week.

Take care

Lise xoxo

PS: If you don't have the Grow Your Business $5k Roadmap yet, take this as a sign to go grab it. It's just $9 and you get lifetime updates along with impromptu trainings at least once a quarter. Full deets here.